Recently, I was watching a documentary on ‘Save the Tiger’ campaign. This campaign has gained a lot of popularity in the recent few months, with hoardings shouting out the number 1,411 and celebrities’ popping up in your television screen urging you to join this campaign. I felt it was effective to gain attention, as I saw many of my friends who usually don’t care too much about things actually join this movement. So kudos to the effort. However, I have my doubts about how my contribution especially the monetary one is going be of any help as poaching business in India is deep rooted, highly corrupt, and widespread, far worse than what we can imagine. So coming back to the documentary, apparently it said that the Government of India had increased the imprisonment duration from 7 years to 10 years if found guilty conducting poaching activities. I found this extremely amusing as its said there hasn’t been a single person who has been booked under this law or suffered any form of imprison