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Showing posts from May, 2013

Business Sutra - A Very Indian Approach To Management

I have always found Mythology interesting for the fascination and intrigue it created. When I first read some of  Devdutt Pattanaik’s work I thoroughly enjoyed it, because he added the dimension of relevance and began connecting mythology to the present day business world.  When his book, Business Sutra, a very Indian approach to management was released, I knew it would be my next read and  coincidentally  BlogAdda sent it across for review. Business Sutra uses mythologies, stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythologies to relate to how we Indians look at doing business. It aims at promoting new management thinking using the Indian way as linked to Indian arts, history and mythology as contrast to the western principles. Ingrained characteristics like our ‘jugadi’ nature, finding comfort in chaos and co-existing with ambiguity define us as Indian across the world. Such facets peculiar to us apparently find their roots into a culture that dat