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The IDEA and all...

Recently, IDEA Cellular's been coming with interesting set of advertisements, carrying a catchy tag line “What an Idea sirji.” So their recent AD features an idea to combat the increasing population of India. They suggest that, couples should get hooked onto 3G instead of each other. Now the ad was very humorously done and is likeable, however on the hindsight, we all know that technology which is meant to get people closer,has actually also pulled people away in its own way.



This pulled me back an incident that happened few years ago, when the electric switch board of my building caught fire.Resulting which, we had to spend about a couple of days in absolute darkness. So after dinner, all our doors, windows would be opened and everyone would gather together into groups and chit-chat the night away. Even though living without electricity made me relate to my nomad ancestors in a very special way, I actually started looking forward to the evenings, when we would spend time with each other. One evening when I returned home from college, I found light emitting from the direction of my building, I was so glad that life can be back to normal but quickly noticed that normal meant, that all the doors are tightly shut, with the sound of the crying Tulsi floating in the same air, that last night carried some interesting debates by dad’s gang, chitter-chatter from the women’s group (if you are in a marriageable age,never venture in that group’s talks) and the good old silly games that we bacha party played (yes, I still believe that we can still call ourselves that!!).

I am techno person myself and know how technology benefits our lives and the comforts it brings in. However, its astonishing that how technology is blatantly positioning itself as being medium to take people away from each other. A very intelligent person once said “Even though we are amidst a crowd yet we continue to be lonely”. Is that the idea sirji ?


Happy Reading.
Meetali
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